The One “Algorithm” That Never Changes
“The algorithm changed again!”
If you’re growing your brand, you’ve probably heard this a lot—or said it yourself. It can feel like the ever-changing, mysterious “algorithm” holds the keys to your success.
The truth? It’s only part of the puzzle.
A woman smiles as she reads a message on the mobile phone she holds in her hands.
Algorithm (noun): A process or set of rules that, when followed, leads to a solution or specific outcome.
Search and social media algorithms change constantly. But do you know what doesn’t change?
People remember how you made them feel.
When you say “thank you” genuinely and promptly, people feel appreciated.
When you show them exactly how their feedback or donation made a difference, they feel valued.
When you keep your promises, they feel they can trust you.
When you speak to their values, needs, and priorities, they feel seen and understood.
And that is something you can control—through every interaction, whether in person, online, or behind the scenes.
That’s not marketing for machines.
That’s branding for humans.
So, let me ask you:
What’s your algorithm?
Want help designing a brand experience people feel good about? Let’s connect.
Schedule a free discovery call today.
